• It offers deep moisturization, repair, and nourishment — the core purpose of a moisturizer.
• Rich in vitamins A, D & E, and essential fatty acids, it strengthens the skin barrier, aids regeneration and gives a healthy glow.
• Other ingredients (like turmeric, papaya, lemon, licorice) mainly target brightening or exfoliation but wheat germ directly delivers hydration + repair, which aligns perfectly with what a moisturizer promises.

Jojoba Oil – Closely mimics the skin’s natural sebum, deeply nourishes,
softens, and restores moisture balance.